--- title: "Visit Costa Rica: Using AI to\n Power Sustainable Travel" description: "The Costa Rica Tourism Board set out to rethink what digital trip planning could be — more intuitive, more engaging and better aligned with how today’s tra..." lang: en json-ld: | { "@context": "https://schema.org", "@type": "Organization", "name": "Mindtrip", "url": "https://resources.mindtrip.ai", "logo": "https://resources.mindtrip.ai/favicon.png", "sameAs": [] } --- ![Menu](data:image/svg+xml,%3csvg%20width='24'%20height='24'%20viewBox='0%200%2024%2024'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3cpath%20d='M20.3571%207.57143H3.64282'%20stroke='black'%20stroke-width='1.71429'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20d='M11.6428%2016.4286H3.64282'%20stroke='black'%20stroke-width='1.71429'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3c/svg%3e)[ ](https://mindtrip.ai/home) [_for_Creators](https://mindtrip.ai/creator-program)[_for_Business](https://mindtrip.ai/business)[Get inspired](https://mindtrip.ai/inspiration)Resources [![](data:image/svg+xml,%3csvg%20width='9'%20height='13'%20viewBox='0%200%209%2013'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3crect%20x='0.4'%20y='0.4'%20width='8.2'%20height='12.2'%20rx='0.6'%20stroke='black'%20stroke-width='0.8'/%3e%3cpath%20d='M5%202H4'%20stroke='black'%20stroke-width='0.8'%20stroke-linecap='round'/%3e%3cpath%20d='M3%2011H6'%20stroke='black'%20stroke-width='0.8'%20stroke-linecap='round'/%3e%3c/svg%3e)Get App](https://apps.apple.com/us/app/mindtrip-ai-travel-companion/id6503107567)[Get started](https://mindtrip.ai/chat/) [Resources](/)[Travelers](/travelers)[Creators](/creators)[Business](/business) Contents [Business](/business) ### Partner Stories [How Travel Wyoming Turned Its Slowest Season Into a Stronger Planning Experience](/business/partner-stories/how-travel-wyoming-turned-its-slowest-season-into-a-stronger-planning-experience) [Visit Truckee-Tahoe Boosts Economic Impact Through the Power of AI](/business/partner-stories/visit-truckee-tahoe-boosts-economic-impact-through-the-power-of-ai) [Discover Puerto Rico Turns Cultural Storytelling Into Traveler Action](/business/partner-stories/discover-puerto-rico-turns-cultural-storytelling-into-traveler-action) [Visit California Drives Record Engagement with AI-Powered Trip Planning](/business/partner-stories/visit-california-drives-record-engagement-with-ai-powered-trip-planning) [Visit Costa Rica: Using AI to Power Sustainable Travel](/business/partner-stories/visit-costa-rica-using-ai-to-power-sustainable-travel) ### DMO Playbook ### Webinars ### Insights - [Resources](/) - [Business](/business) - Partner Stories ![Media 1](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/206321bb-f5cc-4940-b28b-ed6ae17ac6bb/1773681823347_b_5.webp) # Visit Costa Rica: Using AI to Power Sustainable Travel * * * # The Opportunity The Costa Rica Tourism Board set out to rethink what digital trip planning could be — more intuitive, more engaging and better aligned with how today’s travelers explore and decide. This vision was part of a larger transformation strategy, including a complete website redesign led by the agency MMGY.  The goal? To modernize their website experience using AI that delivers relevant, timely and accurate recommendations — without the friction of traditional planning tools.  **Key focus areas included:**  - Boosting engagement and retention (with a target 2% engagement rate — double the industry benchmark)  - Driving referrals to local partners through contextually relevant suggestions  - Capturing real-time behavioral data to inform future digital strategy * * * # The Strategy The Costa Rica Tourism Board embedded Mindtrip directly into the Visit Costa Rica website — turning it into a discovery engine, an itinerary builder and a source of real-time recommendations for travelers. To reflect Costa Rica’s values, the AI prioritizes **sustainability-certified lodging** and supports multiple languages. It also pulls in trusted **Google and TripAdvisor reviews** to give travelers confidence without ever leaving the site.  The AI is embedded throughout the site in a way that feels natural and easy to use: - A persistent sidebar - Contextual prompts - Interactive text fields * * * # The Impact ![Media](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/206321bb-f5cc-4940-b28b-ed6ae17ac6bb/8212a517-8ffb-4087-a2d1-18cd04762cdc_1780336301135_b_casestudy_costarica_metrics.webp) Travelers engaged with the AI naturally as they explored the site, and received personalized, real-time recommendations that made planning feel easy and enjoyable.

 Thanks to built-in social proof and **multilingual support**, users felt more confident, informed
and included — regardless of their location. " Mindtrip for Business felt like it was tailor-made for us. The ability to harness interest in our stunning landscapes, vibrant culture and the pura vida spirit, and transform it into a journey curated for each traveler is game-changing. Meanwhile, managing it all in one platform is invaluable to the end user. We are confident that this partnership will inspire more people to discover the beauty and warmth of Costa Rica. ![Carolina Trejos](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/206321bb-f5cc-4940-b28b-ed6ae17ac6bb/quote_9aabcd4b-4f96-416c-8ebb-3cad78f36e14_1767998097127_avatar.webp) Carolina Trejos Marketing Director, The Costa Rica Tourism Board * * * # The result?
 More time on site, deeper engagement and a stronger traveler connection. In focus groups, users called the AI
“**faster, easier and more intuitive,**” with many saying they’d use it as their “**primary travel assistant.**” * * * # Looking Ahead Costa Rica isn’t stopping here. With real-time user data and ongoing feedback, the Tourism Board is now using AI insights to: - Fine tune its digital marketing strategy - Enhance personalization across the platform - Deepen support for international and sustainability-focused travelers With Mindtrip, [Visit Costa Rica](https://www.visitcostarica.com) has become an essential, always-on travel companion — one that reflects the country’s commitment to innovation, sustainability and a better travel experience for everyone. * * * ### Ready to elevate your destination?  [Contact us](https://mindtrip.ai/business#contact) to talk about how Mindtrip for Business can help you build smarter, more engaging trip planning experiences. ## Related posts [ ![How Travel Wyoming Turned Its Slowest Season Into a Stronger Planning Experience](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/9ca901b4-1a0c-4719-8665-d111dede6d54/1780076983600_b_casestudy_wyoming.webp) ### How Travel Wyoming Turned Its Slowest Season Into a Stronger Planning Experience As Wyoming’s official tourism organization, Travel Wyoming is responsible for inspiring and converting travelers across… ](/business/partner-stories/how-travel-wyoming-turned-its-slowest-season-into-a-stronger-planning-experience) [ ![Visit Truckee-Tahoe Boosts Economic Impact Through the Power of AI](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/4f93e859-fc54-4fbc-b85b-3380dbf0fac4/1777471920306_b_7.webp) ### Visit Truckee-Tahoe Boosts Economic Impact Through the Power of AI Visit Truckee-Tahoe had already brought AI trip planning to their website. 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Add your recomme… ](/business/dmo-playbook/how-to-create-edit-guides) [ ![Media Launch Press Kit](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/97cbd77a-75cc-4b01-9c07-070e6078195b/1773456082844_b_2.webp) ### Media Launch Press Kit Thank you for partnering with Mindtrip. We’re excited to work together to bring a new kind of trip planning experience t… ](/business/dmo-playbook/media-launch-press-kit) [ ![Mindtrip & Your SEO ](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/0afa96c4-4de7-49b5-bf52-5e549f18b45b/1773456030474_forbusiness.webp) ### Mindtrip & Your SEO Mindtrip is designed to enhance your website experience without negatively impacting SEO. In many cases, it can even hel… ](/business/dmo-playbook/mindtrip-your-seo) [ ![Marketing Examples: Beyond the Chatbot](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/7b1f25a3-273a-4371-ac6e-d3ef1c3961f2/1778693929461_b_cover_beyondthechatbot.webp) ### Marketing Examples: Beyond the Chatbot Destination marketing teams are putting AI to work across their entire marketing mix — from paid campaigns and email to… ](/business/dmo-playbook/marketing-examples-beyond-the-chatbot) [ ![AI Readiness Report](https://ktcpirkzybhwwqldrfwf.supabase.co/storage/v1/object/public/post-covers/73dfb933-75fd-4d7d-a74b-269942e1eed9/5521c18b-430a-411f-8f6a-7501b26d5042_1787074355743_mmgy_linkedin.webp) ### AI Readiness Report Travelers are no longer experimenting with AI. 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It’s quickly becoming core to how DMOs engage travelers — from extending trips to provi… ](/business/insights/ai-the-future-of-destination-marketing) Previous slide Next slide Travel differently [![Download iOS App](/assets/qr-code-CjscF4FG.webp) ![iPhone](data:image/svg+xml,%3csvg%20width='9'%20height='13'%20viewBox='0%200%209%2013'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3crect%20x='0.4'%20y='0.4'%20width='8.2'%20height='12.2'%20rx='0.6'%20stroke='black'%20stroke-width='0.8'/%3e%3cpath%20d='M5%202H4'%20stroke='black'%20stroke-width='0.8'%20stroke-linecap='round'/%3e%3cpath%20d='M3%2011H6'%20stroke='black'%20stroke-width='0.8'%20stroke-linecap='round'/%3e%3c/svg%3e)Get iOS app ](https://apps.apple.com/app/mindtrip-ai-travel-companion/id6503107567) ### for Business - [Overview](https://mindtrip.ai/business) - [Destinations](https://mindtrip.ai/business/destinations) - [Hotels](https://mindtrip.ai/business/hotels) - [How It Works](https://mindtrip.ai/business/how-it-works) - [Packages](https://mindtrip.ai/business/packages) - [Book a Demo](https://mindtrip.ai/business#contact) ### for Creators - [Become a Creator](https://mindtrip.ai/creator-program) ### Company - [About](https://mindtrip.ai/about) - [Team](https://mindtrip.ai/team) - [Press](https://mindtrip.ai/press) - [Media Kit](https://mindtrip.ai/mediakit) - [Contact](https://mindtrip.ai/contact) - [Help](https://mindtrip.ai/help) - [Mindtrip App](https://mindtrip.ai/ios) © 2026 Mindtrip, Inc. 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